Meet Gerardo De Leon
Founder, Your G.P.S. LLC
“At the end of the day, I am simply a human being who wants the best for other human beings.”
More Than a Title
Before the titles, credentials, professional accomplishments, coaching, speaking, or leadership roles, I am Gerardo De Leon—a human being. I believe that simple truth matters. I am a human being who genuinely wants the best for other human beings, and much of my life's journey has been shaped by a desire to connect with people, encourage them, learn from them, serve them, and help them recognize what may be possible in their own lives.
My story began in the small town of Earth, Texas. There is something beautifully grounding about being able to say that I come from Earth—literally and figuratively. Growing up in a small West Texas community helped shape my appreciation for people, relationships, hard work, humility, and the importance of remembering where you come from even as life takes you to places you never imagined.
Family is an important part of who I am. I am one of 11 siblings, blessed with 10 other amazing human beings who are part of my story. Growing up in a large family teaches you many things: how to share space, how to listen, how to laugh, how to disagree, how to forgive, how to support one another, and how every person can experience the same world a little differently. Those lessons continue to influence the way I connect with people today.
I also share my life with my spouse, and some of our greatest joys are remarkably simple: traveling together, discovering new places, experiencing different cultures, laughing—often and loudly—and collecting memories along the way. Travel reminds me that the world is both enormous and wonderfully connected. The languages, traditions, beliefs, foods, histories, and ways of life may differ, but everywhere I go I am reminded of how much human beings have in common.
When I am not working, coaching, speaking, or traveling, I enjoy reading and spending meaningful time with my circle of friends. I value conversations that make me think, relationships in which people can be themselves, and the kind of laughter that makes you forget what you were worried about five minutes earlier. I believe life is enriched by the people we allow into our circle and by our willingness to be present with them.
One of the things I value most is connecting with people from all walks of life—across cultures, backgrounds, professions, generations, experiences, and beliefs. I do not believe we have to think alike to learn from one another. In fact, some of our greatest opportunities for growth happen when we become curious enough to listen to someone whose life experience is different from our own.
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Service is also deeply important to me. I find meaning in helping others, advocating for people who need a voice, encouraging those who may not yet see their own possibilities, and remembering those who are less fortunate or facing difficult circumstances. For me, serving others is not about being above anyone. It is about standing beside another human being and asking, “How can I help?”
A Life Centered on Human Experience
My professional life has given me the privilege of turning many of those personal values into meaningful work. For decades, my career has centered on customer service, patient experience, advocacy, leadership, and helping organizations think more intentionally about the human beings behind the metrics.
But the work has reinforced something I believed long before any professional title: people want to be seen, heard, respected, valued, and treated with dignity. Whether someone is a patient, employee, executive, stranger, friend, family member, or person going through one of the hardest days of their life, their humanity comes first.
That belief is one of the reasons Your G.P.S. LLC exists. Growth, Potential, and Soundboard are not simply three words in a company name. They reflect how I see people.
​GROWTH
I believe every human being has the capacity to grow. Growth often begins with curiosity: the willingness to ask ourselves difficult questions, learn from our experiences, and imagine that tomorrow does not have to look exactly like today.
POTENTIAL
I believe there is possibility in people—sometimes possibility they can see clearly and sometimes possibility they need help recognizing. Potential is not about becoming someone else. It is about discovering more of who you already are and what you may be capable of becoming.
SOUNDBOARD
I believe people need places where they can think out loud without being immediately judged or given all the answers. A meaningful Soundboard listens, asks questions, challenges with care, celebrates growth, and helps people hear their own wisdom more clearly.
What I believe
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People matter more than titles.
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Kindness and accountability can exist in the same conversation.
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We can learn from people whose experiences, cultures, and beliefs differ from our own.
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Laughter belongs in a meaningful life.
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Travel can expand more than our geography—it can expand our perspective.
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Serving others is one of the most meaningful ways to use whatever gifts and opportunities we have been given.
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Growth is possible at every stage of life.
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Potential becomes powerful when we choose to act on it.
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Sometimes people do not need another person to give them the answer. They need a trusted
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Soundboard who will help them discover their own.
Why Your G.P.S. LLC?
Your G.P.S. LLC brings together the things I value most: people, conversation, growth, possibility, service, connection, and purposeful action. Through life coaching, team building, and speaking
engagements, my goal is not to tell people what their destination should be. It is to create space for people to think about where they are, where they want to go, what matters most, and what choices
may help them move forward.
Your Destination Belongs To You
The Person Behind The Business
So, who is Gerardo De Leon? I am a small-town kid from Earth, Texas. A brother. A spouse. A
friend. A reader. A traveler. A lifelong learner. A person who loves to laugh. A professional who
enjoys his work. Someone who is energized by meeting people whose stories are different from
mine. Someone who believes in serving others. Someone who believes that compassion, empathy,
curiosity, and human connection still matter.
And despite whatever titles may appear before or after my name, I hope never to lose sight of the
description that matters most to me: